Sunday, March 2, 2008

attention to detail



I feel as though I might have failed a little bit as a designer the other day, when I realized that for however many years I never noticed what is screamingly obvious about the FedEx logo. I like to think that I pay close attention to detail, but this makes me wonder what else I'm not seeing! It's one of those things though, that after you see it once you can never look at it the same again. How did I not see it!? I almost didn't want to admit that I didn't see the arrow, but I'm assuming (or hoping) that there will be someone else out there that sees this post and realizes it for the first time :)

Thanks to johnson banks thought for the week for bringing this to my attention.

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