Thursday, November 15, 2007

it's been a while... NYC


So it's been a while since my last post... but I wanted to write about our VCNY trip last week. It was definitely a good trip, with Food & Wine in the morning and then a talk with Steven Heller in the afternoon at SVA- it doesn't get much better than that. My classmate's cousin Fredrika Stjarne is the Director of Photography at Food & Wine, who we met with. She gave us a really great tour of the place and presentation of what it is that she does. It's hard to even fathom everything that goes into just the photographs used in the magazine, everything to do with organizing the shoot, hiring a photographer, a food stylist and prop stylist (two jobs I didn't know existed), planning flights and hotels, working around weather, working with chefs and their food, deciding what to shoot, etc etc etc. The best part of their office was the test kitchen where they try out all of their recipes for the magazine :) It was so nice of her to take time out of her day and show us around, I really learned soo much. After the visit, Jessie had an interview with Vogue and Alex had an interview with Rolling Stone, so we hung around and shopped while they had their interviews. Then we had the talk at SVA with Steven Heller. I've been fortunate enough to have heard him talk at Delaware my sophmore year, although everything was much more relevant this time now that I am a senior. It's amazing to see someone so successful in the design world whose success has come mainly from writing about design, not actually being a designer himself. I would be interested in sitting in on one of his classes/lectures that he does at SVA and learn more. It was great to have him talk to us for 45min.

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